You cannot fill out this field
Home / Privacy policy

Privacy policy

  1. PERSONAL DATA PROTECTION

1.1 In order to provide our services, sell goods and operate our website, we process certain personal data. The processing of personal data is governed in particular by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation – “GDPR”).

1.2. The Buyer declares that they have been informed by the Contractor about the basic information on the protection of personal data of natural persons within the Seller’s activities.

1.3. Processing of personal data in the case of purchase

If you make a purchase from us, we will process the data you provide to us. This mainly includes billing details: first name, last name, address, email address and telephone number, and optionally age. We process personal data in order to fulfil our contractual obligations – to deliver our goods or services to you. We will also use your contact details to communicate with you regarding the status of your order, complaints, or your enquiries. Personal data will also be processed to fulfil our legal obligations, in particular for accounting and tax purposes, or for handling complaints and other legal requirements.

On what legal basis do we process personal data?

  • Processing is carried out pursuant to Article 6(1)(b) GDPR – performance of a contract, and Article 6(1)(c) GDPR – compliance with a legal obligation.

How long will we process personal data?

  • For the duration of providing our service and subsequently for a maximum of 5 years from the last provision of such service or delivery of goods.

1.4. Processing of personal data in the case of newsletters (commercial communications)

If you are a purchasing customer and you have not objected at the time of purchase, we will use your email address to send you our newsletters.

On what legal basis?

  • This is permitted pursuant to Section 7(3) of Act No. 480/2004 Coll., on certain information society services, provided you did not object at the time of purchase.

How long will we process personal data?

  • For 5 years from your last purchase. You may unsubscribe at any time via email or contact us at: info@nase-mleko.cz

1.5. Information on the use of cookies

In accordance with Section 89 of Act No. 127/2005 Coll., on electronic communications, we hereby inform you that our website uses so-called cookies. Cookies are small text files stored by a website on a visitor’s computer and provided to the internet browser each time the user returns to the website.

Standard web browsers (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) support cookie management. Within browser settings, cookies can be manually deleted, blocked or completely disabled; they can also be blocked or enabled only for specific websites.

For more detailed information, please use your browser’s help function. If cookies are enabled in your browser, we will assume that you consent to the use of cookies by our server and our processors.

1.6. Purpose of using cookies

Cookies are text files containing a small amount of information that are downloaded to your device when you visit our website. Cookies are then sent back to the website or another website that recognises them on each subsequent visit. Cookies perform various functions, such as enabling efficient navigation between pages, remembering your preferences and generally improving the user experience. They can also help ensure that online advertisements are better tailored to you and your interests. The e-shop www.nase-mleko.cz uses cookies to ensure basic website functionality, basic anonymous web analytics, better ad targeting corresponding to visitors’ interests, or attribution of rewards for customer referrals.

Types of cookies:

  • Essential/functional cookies: required for the operation of the website, enabling access to secure areas and other basic functions. These cookies cannot be disabled.
  • Analytical/statistical cookies: allow us to recognise and count visitors and monitor how visitors use the website. They help us improve website performance. These cookies are used only with your prior consent.
  • Advertising cookies: used to track preferences and display advertising and content that best matches your interests and online behaviour. These cookies are used only with your prior consent.

We note that third parties (including providers of external services) may also use cookies and/or access data collected by cookies on the website.

1.7. Cookies are processed by the following processors:

  • Shoptet a.s., operator of the e-commerce platform, Dvořeckého 628/8, 169 00 Prague 6, Czech Republic, Company ID: 28935675
  • Google Analytics – Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  • Google AdWords – Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
  • Sklik – Seznam a.s., Radlická 3294/10, 150 00 Prague 5, Czech Republic
  • Facebook Ads – Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA
  • CJ Affiliate – VIVnetworks.com s.r.o., Jungmannovo náměstí 753/18, 110 00 Prague 1, Czech Republic
  • Heureka Group a.s., Palác Syner, Rumunská 655/9, 460 01 Liberec 4, Czech Republic

1.8. Further information about cookies and their current list can be found in individual web browsers, typically under Developer Tools.

1.9. Consent may be given via a checkbox in the cookie banner. Cookies may also be refused later through your browser settings, or limited to certain types only.

1.10. You have the right to object to the collection of cookies based on legitimate interest by emailing info@nase-mleko.cz. Your objection will be assessed without undue delay, no later than within 30 days. If you object to the processing of functional cookies necessary for website operation, full website functionality cannot be guaranteed. Consent to marketing cookies may be withdrawn at any time by changing browser settings.

1.11. Customer satisfaction is measured via email questionnaires under the “Verified by Customers” programme operated by Heureka.cz. Questionnaires are sent after each purchase unless you object pursuant to Section 7(3) of Act No. 480/2004 Coll. Processing is based on our legitimate interest in assessing customer satisfaction. Personal data is processed in accordance with Section 1.1 of these terms. Purchased goods and email address may be provided to Heureka.cz solely for this purpose. You may object at any time via the link in the questionnaire email.

1.12. You may object to processing based on legitimate interest. If you believe your data is handled unlawfully, you have the right to lodge a complaint with the Office for Personal Data Protection or seek judicial protection.

Further information on managing cookies in individual browsers can be found at:

These rules are effective as of 01 February 2023.

What are you looking for?